Go live,
without the nerves

Where you broadcast from matters.

In a live production what counts is not what was planned but what is running this second. Anyone who has lost the connection halfway through a webinar, or fought the sound for half an hour, pays attention next time to where the broadcast comes from. An audience will forgive a slip of the tongue. A dead line, no.

What a live stream needs at minimum

Three things decide whether a broadcast holds: a connection that is not the only one, sound that does not run through a conference microphone, and somebody watching the technology while you talk. Everything else is equipment.

The connection is where most streams from the office come apart. A corporate network is built for security, not for a sustained upload, and noticing that ten minutes before you go live leaves you without a fix. How the studio is set up →

Speaking freely without losing the thread

A teleprompter runs your notes, and on the large monitor you see yourself and your audience. You answer questions from the chat directly, without anyone beside you holding up cards.

If you would rather concentrate entirely on the content, add vision mixing to the booking. Then one of us takes over the cuts, the overlays and the eye on the technology.

Webinar, live stream or hybrid event?

The three differ less in technology than in audience. A webinar is a talk with a return channel, a live stream is a broadcast, and a hybrid event is both at once — people in the room and people on devices, and the second group should not feel they bought the worse ticket.

The third takes the most work, because both audiences have to be served at the same time: the talk needs eye contact with the room, the camera needs it head-on, and the sound has to carry both.

What a live production costs

The broadcast day is the smaller part. What takes time is the preparation: setting up the platform, building the inserts, walking the running order and rehearsing it once in full before anyone is watching. Cut the dress rehearsal and you save an hour and risk the broadcast.

For a webinar with a run-through, half a day is usually enough: an hour of setup for your format, then the rehearsal and the broadcast. What a broadcast day costs here →

Live stream studio in Hanover

Bookable from one hour, usually sensible as a half day. The recording always runs alongside, so your webinar lives on as a video instead of happening once.