There was no business plan at the beginning, just too much equipment. Over the years we had bought cameras, lights and sound to "finally record something" 😉. Spoiler: to this day we have not managed it for ourselves 😂
The gear still had to live somewhere. It lived in our living rooms, set up on the dining table, with cables across the carpet. At some point our partners had a word, and the question was no longer whether we needed a room of our own but when.
A van full of timber
Our first room went up one house number along, built on a timber frame. We put up the studwork and boarded the walls ourselves, all of it by hand. It was meant for us and nobody else.
Then the first visitor saw the room and asked whether he could rent it. Then the next one. Our hobby project turned into a calendar that kept filling up.
To this day we have not recorded a single episode of our own here.
When the space ran out we moved into the building next door. One floor, a lot of it, nothing in it. Everything standing there today came afterwards.
First a sheet of paper, then a trolley from the DIY store
The dimensions were on a sheet of paper. Everything after that came from the DIY store: aluminium profiles, rails, cable trays, a tub full of small parts. In aluminium this time, not timber.
A room inside a room that did not exist
There is close to 800 kilograms of aluminium profile in the Cube. Nothing quite like it existed, so we developed it ourselves: a modular room-within-a-room system where walls, ceiling and gear hang on the same profile grid. Every element can be moved. Which is exactly why our basic studio goes up in a single day.
We never saved on the equipment and never made the operation complicated. The two together were the whole point: gear any professional takes seriously that one person can still run alone.
We wanted to create a place where content creators can concentrate entirely on their ideas. No fighting the technology, no compromises.